As Paulo Dybala turned and fired home against Barcelona, it sparked the beginning of a frustrating night for the Catalan giants.
Despite struggling past Paris St Germain in the round of 16 – Messi and co were favourites going into the game – but left red-faced as they fell to another heavy European defeat.
The likelihood of overturning the deficit was slim – and Juventus were able to hold Barcelona to a scoreless draw on their own turf.
Typically Italian – Juve, have put together a side based around a solid defence, not conceding at home and killing teams on the counter attack.
Former Juventus boss, Antonio Conte’s Chelsea side have started to resemble what he had at Juventus and they’ve gone about it in a similar fashion.
Under Conte, and now Massimiliano Allegri – Juventus are continuously active in the transfer market but have rarely overspent on players – with the exception of course, being Gonzalo Higuain.
In the 2014/15 season, Juventus added 16 new players to their squad, spending just €52.4 million; names like Alvaro Morata and Kingsley Coman are included in the list.
Morata and Coman are no longer in Turin – but their moves to two European giants like Real Madrid and Bayern Munich respectively, shows the esteem to which these players were held.
The following year, another 16 fresh faces walked through the gates of Juventus stadium; although Juve upped their spending to €140.8 million.
The jump of almost €100 million may seem like a shock to the system but, by comparison, Liverpool spent €125 million the same year on just seven players.
Included in the list were; Dybala, Mario Mandzukic, Alex Sandro, Sami Khedira, Juan Cuadrado and Hernanes – players who make up the spine of their current squad.
Khedira was possibly the biggest bargain of the lot, moving on a free transfer from Real Madrid.
The signing of Hernanes from Inter Milan is also part of a recurring theme at Juve; and one they would continue into the next window.
While players in Italy are well renowned for their loyalty to the Serie A – the stigma against moving to your rivals is much less than it is in England.
Hence, if Juventus see a player for their title challengers who would fit the bill at the Old Lady, they will use their enormous spending power to poach him.
It happened with Hernanes as it happened with Miralem Pjanic the following year, who came from Roma as part of Juve’s €183 million spending spree.
Just the 11 players this time though, but baring in mind half of their transfer kitty went to louring Gonzalo Higuain from another title rival – Napoli and the transfer record fee they received for Paul Pogba.
Also bringing in Dani Alves on a free transfer and Medhi Benatia on loan, suddenly Juventus have a squad which eased passed Barcelona and into the Champions League semi-final.
Barca, by contrast have been widely criticised for their transfer policy. Having spent €125 million in the summer, they don’t seem to have anything to show for it.
With the retirement of Andres Iniesta coming in the near future, Andre Gomes doesn’t look like a natural replacement and they are yet to replace Dani Alves at right-back.
While Juventus rank 9th in the Deloitte’s ‘rich list’, behind England’s top five clubs – their clever transfer policy could see them do what no English club has done in five years – make it to the Champions League final.